Uber

TomTom has inked a worldwide, multi-year agreement to offer maps and traffic data for the Uber driver app.

According to the terms of the agreement, TomTom’s advanced map-making technology and its traffic information will ensure Uber can provide a seamless navigation experience, accurate arrival times and efficient journeys in more than 300 cities across the world.

TomTom maps and licencing managing director Charles Cautley said: "TomTom is a truly independent map provider with the platform for the future.

"With this platform, TomTom is the trusted partner for innovative and future-proof location technology for the global automotive and consumer technology industry."

"Their mapping and traffic data will help ensure we continue to provide a great experience for drivers everywhere."

Uber product partnerships head Matt Wyndowe said: "We look forward to working with TomTom, a leader in the mapping and navigation space.

"Their mapping and traffic data will help ensure we continue to provide a great experience for drivers everywhere."

The company offers exact traffic information and congestion forecasting on major roads and highways in 48 countries.

In March, TomTom Telematics launched real-time driving advice technology, which allows professional drivers to anticipate the road ahead.

The company’s next generation of WEBFLEET OptiDrive incorporates predictive, real-time driving advice and enables drivers to drive safe.

Image: TomTom’s mapping and traffic services will make driving easier for Uber customers. Photo: courtesy of TomTom.