Cars: Biggest influencers in automotive in Q4 2019

GlobalData research has found the top tweeters on cars based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Verdict has named ten of the most influential people in automotive on Twitter during Q4 2019.

Cars: Biggest influencers in automotive – the top ten in Q4 2019

1. Evan Kirstel (@evankirstel)

Evan Kirstel is the co-creator and chief digital evangelist of eViRa Health, a digital marketing consultancy. A top B2B influencer, he has worked across technology brands such as IBM, Intel and AT&T to achieve massive scale across technologies such as IoT, blockchain, cloud, AR, VR, big data, cybersecurity, and analytics.

According to the influencer, 5G will enable a new breed of smart applications, including smart transportation. Smart data will also help in understanding how battery technology works. Some of his top automotive tweets include the ‘car key’ feature, allowing iphone and Apple watch users to lock, unlock, and start NFC-compatible cars.

Twitter followers: 268,748

GlobalData influencer score: 100

This is what #Tesla Autopilot sees using #neuralnetworks that take 70,000 GPU hours to train and output 1,000 tensors (predictions) at each timestep! #ai #ml #selfdrivingcars pic.twitter.com/tewcShdMor

— Evan Kirstel #RemoteWork at #HPEDISCOVER (@EvanKirstel) February 14, 2020

2. Edward Niedermeyer (@Tweetermeyer)

Edward Niedermeyer is the co-host of The Autonocast, a podcast about autonomous cars, autonomous driving, and mobility technology. He covers latest developments, insights, and trends in mobility. A blogger since 2008, Edward has contributed on automotive topics to the Wall Street Journal, Reuters, The New York Times, and other publications.

Twitter followers: 10,909

GlobalData influencer score: 89

I got my hands on the Reputation Dot Com Automotive Reputation Report and it confirms what I've been seeing in the forums lately: Tesla's once-legendary customer loyalty is melting away as it tries simultaneously scale its business and get a handle on costs. pic.twitter.com/HzPa5B3C5e

— E.W. Niedermeyer (@Tweetermeyer) February 19, 2020

3. Wilko S Wolters (@WSWMUC)

Wilko S Wolters is a recognised digital and automotive consultant. He currently serves as associate partner and a digital transformation strategist at IBM iX, a digital agency and consultancy. He is also the co-creator of @d2twelve, a consultancy focusing on digital services creation.

Twitter followers: 8,877

GlobalData influencer score: 73

Uber and Hyundai showed off a model of their flying vehicle that can hold four passengers and cruise at up to 200 miles per hour#mobility #futureofmobility #ces2020 #digitaltransformation
CC @julez_norton @enricomolinari @kuriharan @evankirstel pic.twitter.com/ZVsRZt7QuE

— Wilko S. Wolters 🇩🇪🇪🇺 (@WSWMUC) January 7, 2020

4. John Voelcker (@johnvoelcker)

John Voelcker is a raconteur, analyst, and writer providing a global coverage and analysis on the automotive industry, especially electric cars, advanced powertrain tech, and associated energy policies. He is a contributor to Just-Auto, and has also associated with Green Car Reports, which provides insights and reviews on green cars including hybrids, plug-in hybrids, and electric vehicles. It covers tips of going green, vehicle upkeep, and driving.

Twitter followers: 14,485

GlobalData influencer score: 71

Asked if Toyota was a “green and sustainable company,” 90% of Toyota owners said yes.

However, once the news about the company’s opposition to California's cleaner-car standards was presented, only 55% agreed that the company was “green and sustainable.”https://t.co/CuU3X5MjZp

— John Voelcker (@johnvoelcker) February 29, 2020

5. Ralph Paglia (@RalphPaglia)

Ralph Paglia is an automotive consultant. He currently serves as president of ADM Consulting, providing digital marketing strategies and tactical implementations to car dealers, car makers, and suppliers to better serve their needs in the auto industry. With over 20 years of experience in digital retail automotive strategies, Ralph has been part of start-up strategies such as the launch of Cyber Car, an automotive consulting firm that implemented online sales processes into Ford, Volvo, Mercedes-Benz, and more.

Twitter followers: 18,253

GlobalData influencer score: 58

Check out "How SEO will Help your Car Dealership Improve Sales" via @ADMcommunity: https://t.co/N6NxaFTvu7

— Ralph Paglia (@RalphPaglia) January 28, 2020

6. Jim McPherson (@SafeSelfDrive)

Jim McPherson is the commercial contracts counsel at Spin, a bicycle and scooter rental company by Ford. The service caters to 60 markets in the US, including Miami, Charlotte, Washington, and Los Angeles. With over 10 years of experience in drafting, negotiating, and litigating, Jim handles laws and policies related to new mobility technology, and related matters like safety, strategy, regulatory compliance, privacy, and more.

Twitter followers: 5,755

GlobalData influencer score: 54

“New report predicts 130 million e-bikes will be sold in the next three years, far surpassing electric car sales” https://t.co/aaP75sFJGp

— Jim McPherson (@SafeSelfDrive) December 12, 2019

7. Bertel Schmitt (@BertelSchmitt)

Bertel Schmitt is an automotive expert and consultant to several organisations. He currently serves as founder and editor of Daily Kanban, a daily bulletin on auto industry news and analysis. He was also the editor in chief of The Truth About Cars, a blog covering automotive news and reviews.

Twitter followers: 4,285

GlobalData influencer score: 52

Dean of valuation says $TSLA would need @Volkswagen-like sales and $AAPL-like margins to justify stock https://t.co/clbRMw8DsE via @CNBC

— BertelSchmitt™ 🎩🎩🎩🎩🎩 (@BertelSchmitt) February 14, 2020

8. Matthias Schmidt (@auto_schmidt)

Matthias Schmidt is an automotive analyst, with over 15 years of experience in providing key insights and developments related to the global automotive industry. He founded schmidtmatthias.de, which provides automotive market intelligence.

Twitter followers: 3,912

GlobalData influencer score: 51

Breaking:

Germany finished the year (2019) as Europe's largest pure electric (BEV) passenger car market, ahead of Norway and The Netherlands.

In the process, Germany became the first European market to see plug-in (BEV/PHEV) registrations top 100,000 in a single year

More soon pic.twitter.com/hwqtZJqh0B

— Matthias Schmidt (@auto_schmidt) January 6, 2020

9. Edward Loh (@EdLoh)

Edward Loh is the head of editorial at the MotorTrend Group, an automotive media company, and leads 19 brands across print, digital, and short form video. The company encompasses a television network, an automotive YouTube channel, and an app, which is the only auto-dedicated subscription video-on-demand service available. Edward has worked with numerous car magazines prior to this, and specialises in areas such as media production, social media, marketing, and journalism.

Twitter followers: 11,736

GlobalData influencer score: 50

21) Another quiz! Name the only mass production vehicle designed & built in New Zealand: If you answered #Trekka, you are correct. Roughly 2,500 were made from ‘66-‘73; tis is a ‘68. NZ-made is a bit loose; chassis & engine are Octavia Skoda Combi; 1225cc 47-hp I4. I’d rock one. pic.twitter.com/GtXdO4SLcO

— Edward Loh (@EdLoh) December 31, 2019

10. Bozi Tatarevic (@hoonable)

Bozi Tatarevic is an automotive writer, and a race mechanic. He has a background in building high-end luxury sport engines and fixing endurance cars. His writings are a revelation of his sales and technical expertise. He contributes regularly to automotive magazines, websites, and insurance agencies such as Road & Track, Jalopnik, and Hagerty.

Twitter followers: 7,212

GlobalData influencer score: 49

Whoa.

Thread. Mercedes is changing toe (and what else?) on the fly in testing. Watch the wheels, and Lewis pulling the wheel. Clever.

Also: Maybe I'm an idiot, but can someone explain to me how this is legal? https://t.co/9YNPQXvB6x

— Sam Smith (@ThatSamSmith) February 20, 2020