US-based INRIX, a provider of dynamic connected car services, and Parkmobile, a provider of on-demand and prepaid mobile payments for on and off-street parking and mobility solutions, have entered into a strategic partnership to jointly develop an embedded, end-to-end parking solution for the auto industry.

This partnership is aimed at bringing reservations and payments for both on-street and off-street parking into a seamless in-car navigation experience.

Parkmobile CEO Jon Ziglar said: "The ecosystem of mobile and parking solutions is complex and fragmented.

"Through our coordinated development efforts with INRIX, we will deliver a holistic parking solution the auto industry can deploy quickly and efficiently into the connected car."

"To date, the industry has not consolidated all the services, capabilities and parking inventory into a single solution.

"Through our coordinated development efforts with INRIX, we will deliver a holistic parking solution the auto industry can deploy quickly and efficiently into the connected car.

"We strongly believe our partnership with INRIX will contribute to realising Parkmobile’s vision of improving the quality of people’s lives through convenience, efficiency and immediacy."

Atlanta-based Parkmobile provides services for municipalities, universities, commercial operators and transit facilities.

Parkmobile’s services are available at 35 cities.

INRIX vice president and general manager for parking Alex Israel said: "The entire industry from automakers to parking suppliers to drivers, will benefit from INRIX’s extensive ecosystem of parking services."

INRIX launched the dynamic off-street parking service in 2013, followed by integrated on-street parking solution in June 2015.

It offers connected car services and intelligent movement by leveraging big data and cloud to help manage urban mobility.