Jaguar Land Rover's UK-based VC armInMotion Ventures has invested $25m in Lyft, a US-based rideshare company. 

The investment will not only support Lyft’s expansion and technology plans, but will also provide a platform for InMotion Ventures to develop and test its mobility services, including autonomous vehicle. 

InMotion managing director Sebastian Peck said: “We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems Jaguar Land Rover’s customers face.

"Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services."

This move will enable allow Lyft drivers to access a fleet of Jaguar and Land Rover vehicles.

Lyft president and co-founder John Zimmer said: “We’re excited to join forces with Jaguar Land Rover and InMotion

"This new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services."

“Lyft envisions a future where shared mobility will transform cities and improve people’s lives. This partnership will help us achieve that ambitious goal.”

The Lyft investment was included as part of InMotion’s most recent round of fundraising, which closed in April.

Jaguar Land Rover corporate and strategy executive director Hanno Kirner said: “This is a strategic investment for both parties as we focus on innovating new mobility solutions for our customers. Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions.”

Image: Jaguar Land Rover’s InMotion Ventures invests in Lyft. Photo: courtesy of InMotion Ventures ltd.